JFFF (read: jay ef three) is a grand celebration that is held every year in May by PT Summarecon Agung Tbk., in collaboration with the Jakarta Provincial Government through the Department of Tourism and Culture of Jakarta and supported by the Indonesian Ministry of Tourism and Creative Economy and the Indonesian Ministry of Trade. JFFF was first held in 2004 with the vision of transforming Indonesia into global taste and the mission to promote image, dignity, and prestige of Indonesia in international scene by driving various culture-based business sectors.

In 2015, JFFF will be held on May 15 to June 7 at Mal Kelapa Gading, La Piazza, and Harris Hotel & Conventions Kelapa Gading. In its 12th year, JFFF will again come with grand themes of fashion and culinary through three main series, namely the Fashion Extravaganza, the Food Festival, and the Gading Nite Carnival.

The Fashion Extravaganza offers presentations on a wide range of ready-to-wear clothing by leading designers, independent designers, as well as young designers from various well-known fashion education institutions through fashion show and trade show. In addition, it also presents a series of talent and award events in the field of fashion. The appreciation to a wide range of Indonesian traditional culinary and cultural exchange among nations will be presented at the Food Festival through the Kampoeng Tempo Doeloe alongside the Wine & Cheese Expo. The Jakarta Wine & Cheese Run, a unique running competition with competitors wearing attractive costumes, also enlivens the series of events. Not to mention the Gading Nite Carnival (GNC), a pioneer of night carnival in Indonesia, will open the series of JFFF events with a parade of spectacular performances marching around Sentra Kelapa Gading, and the last but not the least, the closing with a dazzling fireworks attraction as a peak of the event.

Penyelenggara | organized by :

PT. Summarecon Agung, Tbk.

T. +62 21 453 1101

F. +62 21 453 3433

E. jfff@summarecon.com

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Jakarta Fashion Food Festival

Twitter :@JFFF_Info